Rudy Nelson, the founder and president of Enabling Potential, has helped businesses ranging from startups to billion dollar multinationals generate hundreds of millions of dollars in new revenue using his unique approach to customer-centric innovation, 180 Innovation™. Whether creating an online marketing plan for Microsoft Canada, conceptualizing a "first of its kind" product offering for SITA, or working with Sprint Canada to develop a commercialization strategy for existing technology, Rudy's commitment to excellence drives him to challenge conventional wisdom and create innovative solutions to problems others have deemed too complex to solve.